Ethical, Fair Trade Coffee? Yes, Please!

I was fortunate enough to receive a bag of Ten Thousand Villages Tanzanian Medium Roast Coffee… but I’m not a coffee drinker, so I brought it to a friend to review.  Even though I don’t drink coffee, I have a lot of coffee drinkers in my life.  I like to bring them “the good stuff” because I find that caffeinated people are nicer to work with.  At the same time, though, it’s also important to me that whatever coffee I bring also be ethical.


This is what Jo, one of my coffee drinkers, had to say:

Suzi knows the way to a new mum’s heart. She came over the other day with a bag of coffee and abandoned it at my house. It was a Tanzanian medium roast, fair trade coffee from Ten Thousand Villages.

Disclaimer: I am recent to being a coffee connoisseur. In the last year, I have warmed to the idea that coffee is delicious, as well as being an avenue to put caffeine into my body. Prior to that, I would mask the taste with as much sugar as I could safely use without my teeth dropping out.

Back to this coffee: It was nice. It was smooth, with a full bodied flavour. Most importantly, it didn’t leave a nasty aftertaste. After my first cup, I read the packaging. It is supposed to leave ‘impressions of orange and dark chocolate’. I went back for another cup. The orange and chocolate notes are there, but they are subtle. What was obvious, though, was that this was an enjoyable cup of coffee, and I’ve gone back to it a number of times. It’s definitely one I would buy again.

That being said, I realize that not everyone likes a medium roast.  Some people like dark roast coffees, and that’s where Level Ground Trading comes into play.  Level Ground Trading trades directly with small scale coffee farmers and roasts the coffee for Ten Thousand Villages.  It’s also fair trade coffee, which is important for a guilt free caffeine dose.

Have you tried fair trade coffee?  What’s your favorite country for coffee harvest?


Level Ground Trading is offering Gift Bundles on their webstore.  Prices include shipping in Canada & the USA.

About Suzi

Suzi is an American ex-pat living in British Columbia. She's a cloth diaper addict, wife, mom of three, and President of the Prince George chapter of Cloth for a Cause.


  1. I haven’t tried fair trade coffee. I am not much of a coffee drinker myself- I have to kill the taste of it in order to drink it. This sounds like something my husband would love though.
    Kandi recently posted…Back to Class with @ImprovePhotoMy Profile

  2. I haven’t tried a fair trade coffee. I don’t drink coffee much but his one sounds great.
    Michelle F. recently posted…Cashew Vegetable Stir-Fry – Dr. Oz Rapid Weight Loss Plan Friendly #RecipeMy Profile

  3. I am a huge coffee lover but have never tried free trade. I think it is a great idea and will keep it in mind next time I need to make a coffee purchase.
    Colleen Busch recently posted…My Slim Belly System is on its way!My Profile

  4. I too am warming up to the idea of coffee as a caffeine delivery system (lol). I like mine very light….lots of milk and a little sugar… flavored creamer is even better. But I’ve started using less over the past several months! I’m getting there 🙂
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  5. i am definitely a fan of ethical food of any type! coffee is my go-to pretty much every morning (and afternoon for that matter!)

  6. Sounds good! I’ve never tried fair trade coffee before.
    Tonya recently posted…Hit the Road with Zubie!My Profile

  7. I have recently discovered the Fairtrade coffee as well! The brand I first tried uses Peru as their main coffee place. I will have to look into this brand since I haven’t had any other brand of Fairtrade.
    Kandi recently posted…Tuesday Good Eatin Recipe Hop- Febraury 11thMy Profile

  8. I’ll have to look into fair trade coffee. Thanks for sharing!
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  9. I have not tried the level ground coffee, but I buy their dried fruit packets and they are to die for. Must put the coffee on my shopping list to try.
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  10. I love fair trade products and love patronizing them. Coffee is something I drink every day and drinking this would be a good reminder of how lucky I am to be where I am.
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  11. I have a package of fair trade coffee. It’s a great idea to get behind.
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  12. As a former coffee shop owner and operator, I understand how the coffee business works. Fair Trade coffee (or other goods) is the only way to go!
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